PROBLEM
The primary task was to design a cohesive and versatile system capable of spanning a vast range of deliverables—from social media assets and animations to large-scale outdoor advertising, invitations, and two extensive catalogs. We aimed to visually translate the concept of "weaves" and textile textures in a non-obvious way, ensuring the aesthetic resonated with a younger demographic while honoring the prestige of the international festival.
RESULT
The final identity is a dynamic interplay between organic, hand-drawn spiderweb structures and a rigorous typographic grid. We utilized a palette of vibrant, high-contrast colors and gradients to evoke a youthful energy, reflecting the spirit of the participants. By placing typography within strict boxes with minimal margins—cutting through the soft, organic backgrounds with sharp blocks of solid color—we achieved a synthetic and modern look that mimics the intricate yet structured nature of fabric.
