PROBLEM
The project for BazaRec combined music and design
in the creation of a new, cohesive visual identity for the independent label and the artwork for its debut release. The aim was to capture the energy of the music and the raw spirit of its origin — Warsaw’s Praga district. A complete visual identity and rebranding were developed for BazaRec, an independent music label and recording studio.
RESULT
The scope included a new logotype, promotional materials, and a visual system designed to serve as a foundation for future releases. The centerpiece of the project is Kwazar’s album “Selecta”, released as a 12-inch vinyl record and cassette tape, accompanied by a custom sleeve, informational insert, posters, stickers, and T-shirt graphics.
